May 21, 2024

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Tim Cook says Apple will ‘break new floor’ in GenAI this yr

2 min read

Apple CEO Tim Cook is promising that Apple will “break new ground” on GenAI this yr.

Cook made the announcement at this time throughout the firm’s annual shareholders assembly, which reportedly came about that very same week failed It has a billion-dollar, decade-long plan to construct EVs. Some employees from the EV undertaking have been reassigned to work on numerous GenAI initiatives, According To a number of publications,

Apple, in contrast to lots of its Big Tech rivals, has been gradual to put money into and advance GenAI.

During the corporate’s Q1 earnings name, Cook mentioned that Apple was working with GenAI internally, however it was taking a slower, extra considerate strategy to customer-facing incarnations of the know-how. Indeed, Apple has solely briefly talked about GenAI in its current press conferences and bulletins, akin to when it launched new autocorrect and textual content prediction options in iOS final fall.

Bloomberg’s Mark Gurman has knowledgeable of Apple plans to improve Siri and iOS’s built-in search software, Spotlight, with a GenAI mannequin, aimed toward enabling each to reply extra advanced questions and deal with subtle multi-turn conversations. Apple can be mentioned to be exploring AI-powered options to permit customers to mechanically generate presentation slides in Keynote and playlists in Apple Music, in addition to GenAI-powered options in Xcode, the corporate’s app improvement platform. Can additionally get coding ideas.

Some of those – or none – could come within the subsequent variations of iOS, macOS and iPadOS, that are anticipated to be proven at Apple’s Worldwide Developer Conference this summer time.

Perhaps telegraphing Apple’s intense GenAI focus, the corporate’s engineers have co-authored a rising variety of GenAI-related tutorial and technical papers. One describes A system that may generate animated 3D avatars from brief movies. another element keyframerA tool able to animating nonetheless pictures.

Apparently, Apple has additionally printed a number of open supply fashions and instruments for growing GenAI-powered software program in current months.

Ferret, launched in October, is a chatbot constructed on high of an present open supply mannequin, Vicuna, whereas MGIE, launched earlier this yr, is a mannequin that may modify pictures primarily based on pure language instructions.

bloomberg knowledgeable of In October Apple was investing $1 billion a yr to make amends for GenAI, together with efforts like a proprietary massive language mannequin known as Ajax and an inner chatbot generally known as Apple GPT — and probably new {hardware}, too. Were included. The upcoming iPhone 16 fashions are rumored to be in line to function “significantly” Advanced Neural Engine, Apple’s model of customized on-device chip to hurry up AI processing.

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