eBay provides AI-powered ‘Shop the Look’ characteristic to its iOS app

eBay on Tuesday launched a brand new generative AI-powered characteristic to draw trend lovers: a “Shop the Look” part inside its iOS cell app that curates a mixture of photos and concepts primarily based on a buyer’s procuring historical past. Carousel will recommend. The firm says its suggestions might be customized to the top consumer and can evolve as prospects make extra purchases. The concept is to current how different trend gadgets can complement their present wardrobe.

To do that, “Shop the Look” will embody interactive hotspots that, when tapped, will carry up related gadgets and outfit inspirations, leading to appears that can embody each pre-owned and luxurious gadgets that match the consumer’s private type. Eat. The characteristic is powered by eBay.ai, and was developed in collaboration with the corporate’s Responsible AI workforce. RAI principleeBay Notes.

Image Credit: EBAY

The firm notes that “Shop the Look” might be seen to any eBay shopper who has seen no less than 10 trend gadgets within the final 180 days. This will show on each the eBay homepage and trend touchdown web page.

For eBay, the brand new addition presents a technique to showcase the broad expanse of stock out there on the market otherwise than earlier than — and a method that would doubtlessly encourage extra gross sales if profitable. eBay says it plans to discover growth into different classes over time and can proceed so as to add extra personalization components to the characteristic within the new yr.

eBay is not alone in exploring how AI can enhance the style procuring expertise. Google launched a method for shoppers final summer season just about attempt on garments For instance, utilizing a brand new AI procuring characteristic. Amazon has additionally turned to AI To assist prospects discover garments that match when procuring on-line. In these circumstances, whereas the AI ​​options have been geared toward serving to prospects discover the proper match or dimension, eBay’s new characteristic focuses extra on trend inspiration — which means discovering the proper type. This will be tough to do, given that private type is subjective.

“Shop the Look” will initially be out there on iOS within the US and UK, with assist for Android coming later this yr.