May 22, 2024

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Apple is reportedly exploring a partnership with Google for a Gemini-powered characteristic on iPhones

2 min read

Apple is seeking to staff up with Google for a mega-deal to leverage the Gemini AI mannequin for options on the iPhone. bloomberg knowledgeable of. This will put Google in a commanding place as the corporate has already made a take care of Apple to be the popular search engine supplier for the Safari browser on iPhones.

The publication cited folks accustomed to the matter as saying that Apple is contemplating licensing Google’s AI know-how to introduce AI-powered options with an iOS replace later this yr. Additionally, the corporate additionally held discussions with OpenAI to doubtlessly use GPT fashions, Bloomberg mentioned.

Apple is below immense stress to meet up with opponents like OpenAI, Microsoft, Anthropic, and even Google within the AI ​​area. In February, Apple CEO Tim Cook mentioned that the corporate would introduce it Gen-AI options “later this year.”

The firm’s job listings over the previous yr counsel that Apple is engaged on a number of inner and exterior instruments powered by generative AI, However, the dialogue of leveraging third-party AI know-how signifies that Apple has not been capable of make as a lot progress as anticipated in its personal AI efforts.

Apple’s personal fashions may energy some on-device options on the upcoming iOS 18 software program replace — anticipated to be introduced at its traditionally held Worldwide Developer Conference (WWDC) in June. However, the corporate is exploring the opportunity of partnering with an exterior supplier for generic AI use instances like picture creation and serving to customers write.

Google has its personal issues with Gemini. Last month the corporate needed to cease its image-generation characteristic Model created pictures with historic inaccuracies, Later Google CEO Sundar Pichai mentioned this Gemini’s reactions had been “completely unacceptable”, Last week Google mentioned that it was blocking Election associated questions on Gemini Worldwide. But TechCrunch discovered that customers may get round these restrictions by introducing typos into some questions.

Despite these shortcomings, Google has a bonus in launching smartphone-related options. Earlier this yr, the corporate had partnered with Samsung to introduce this Galaxy S24 collection units to characteristic Gemini-powered AI, The search large has additionally launched these options on its Pixel collection of telephones.

We’ve contacted Apple and Google for remark, and can replace the story if we hear again from them.

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